Within the multitude of tools used by SEO Specialist, Semrush is among the best known among SEO professionals. With more than a hundred features, it presents itself as a complete tool for SEO. Semrush team has many differences from its competitors. Rather generalist, the tool is aimed at SEO experts who already know which strategy to adopt.
Semrush Team Nailing It Since 2008
Semrush is a good tool for having an overview of your domain name and its market, for netlinking or providing generic SEO reports that assess the overall health of a website. Semrush is a SaaS platform designed to maximize the ROI of content. It allows marketing and SEO teams to produce better content in less time. If you want to know more about what Semrush offers on the content lever of your SEO strategy, do not hesitate to read this post.
We present here a guide allowing you to see more clearly and to better know the features of Semrush as part of a natural referencing strategy. What does Semrush team offers ? To be well positioned on the SERPs, it is not enough to have a good product. It is important to be seen and liked by search engines.
For this, it is necessary to make SEO optimizations on your content. For example, your keyword must be mentioned several times in your text, and appear in the Alt tags of your images. To find a relevant keyword for your website and your business, Semrush team is on the rescue, thanks to its keyword analysis tool.
It allows you to follow your positions on a keyword and to do multilingual searches. Thanks to it, you can get ideas for keywords to position yourself on. Semrush also offers you the possibility of analyzing the strategy of your competitors. It gives access to the ranking of your competitors on specific keywords.
The first step to relevant keyword research is to brainstorm your keywords. You should identify all key phrases associated with your brand and industry. Think about your target. Who they are and what they might search for. You also need to think about location. Depending on your activity, Semrush team will surprise you with some keywords linked to a geographical area, such as “Hotel in New York”, “Restaurant in Times Square”, etc.
You can therefore have several types of keywords that you will list in an Excel table. Moreover, by combining the Google Search Console and Semrush, you can select words with high added value for your business. By going to the Google tool, you will see the key queries that Internet users enter into search engines and which allow them to find you.
These are keywords on which you are already positioned since they generate traffic. This will allow you to obtain an additional list of keywords to work on. Then, you need to Semrush team all your keywords apart from your brand name. The tool will give you similar keyword phrases that you can position yourself on.
Keyword research in Semrush is possible. Depending on your theme and the generic keyword, the platform suggests the most strategic queries to target! With this solution of finding out more keywords, Semrush helps you gain relevance and productivity from this stage of effective keyword research.
As we said, Semrush team allows you also to provide an overview of your competitors’ SEO strategy. To do this, simply enter the URL of the competitor’s website that you want to analyze. The tool gives an overview of its metrics. You can then analyze organic traffic, paid search, in addition to the number of backlinks and ads on display.
In its report, Semrush gives you access to the keywords that generate the most traffic on that website. The tool displays several data about competitors’ keywords, such as the organic traffic and the positioning of the website on these keywords, in addition to the cost per click in case of Adwords campaign. You can export this data to Excel in order to analyze it in detail.
Therefore Semrush team allows you to find keywords for your business by drawing inspiration from competitors. Moreover, to properly select your keywords, you must analyze whether they are competitive. This will allow you to determine your chances of appearing in the top 10 SERPs. Indeed, the more you see authority websites positioned on this keyword, the more difficult it will be for you to get ahead of them on the SERP.
The use of long-tail keywords can then be a profitable strategy to generate traffic. An optimal SEO strategy requires a qualitative distribution of backlinks. Semrush allows you to analyze in detail the distribution of referring domains of your competitor. The tool gives you access to several valuable data such as the total number of backlinks of the website, referring domains and authority score.
This latter is a metric that measures the strength of the domain name. Semrush team calculates the authority score based on the page, domain and trust scores, in addition to other data that the tool can collect. It displays in the form of a curve with the total number of backlinks week by week. This data will allow you to follow the growth of your backlinks and those of your competitors on a root domain.
Semrush goes even further in the analysis of external links. It graphically indicates the number of backlinks gained and lost each month by the analyzed website. You can also analyze the distribution of anchors and links by country. The tool shows you the top 5 countries with the most backlinks to the website.
Semrush team performs as well in the analysis of key queries as in the analysis of keywords used during Adwords campaigns. Search Engine Advertising (SEA) is an important acquisition lever in an online marketing strategy. Thus Semrush allows you to see the number of keywords that lead users to the website through Adwords campaigns.
Semrush is a powerful tool for both SEO and SEA. You can get the number of users expected on the website in the following month via these Adwords campaigns. The tool will give you an estimate of the monthly budget spent by the website with Google Adwords. Semrush team also tells you the precise queries on which the website is positioned during the Adwords campaign.
Semrush team gives you access to the keyword, the position of the website on it, the search volume it generates, CPC (cost per click), the percentage of visitors that this keyword represents compared to the total on the website, in addition to the conversion rate generated by this Adwords keyword on the website.
This last piece of information is valuable. It has a real monetary stake. Thanks to this data, you will be able to judge the most important keywords for your business. Once your strategy is in place, you need to follow up. For this, rank trancking is ideal! Thanks to it, you will have access to your position on specific keywords.
By creating a tracking campaign, Semrush team offers you the opportunity to adjust your strategy in real time. You will be able to follow the evolution of your positioning at the national level as well as at the local one. Rank tracking also displays the positioning of your competitors on the same keywords. You can add up to five competitors in the tracking tool.
In addition, via rank tracking, you will identify the devices through which your Internet users arrive: smartphone, tablet or computer. You will be able to compare your positions on mobile or desktop search engine results page (SERPs. This data is useful to understand the performance of your website and to adjust it.
Semrush team offers several plans for the tool. The Pro plan, at $119.95 per month, allows you to manage five projects and track 500 keywords. Guru plan, at $229.95 per month, gives you access to historical data. You can manage 15 projects and track 1500 keywords. The Business plan, at $449.95 per month, allows you to manage 40 projects and track 5000 keywords. The tool also offers the opportunity to customize your own plan.
The Semrush team is widely regarded as owning one of the most comprehensive digital marketing platforms available to SEO professionals today. Though many tools claim to simplify or supercharge search engine optimization, few have achieved the level of integration and reputation that Semrush has built over more than a decade. Launched in 2008, the platform has continuously evolved to meet the increasingly complex demands of SEO specialists, content strategists, PPC marketers, and agencies alike.
One of the core strengths of the Semrush team is the way it approaches SEO as an interconnected discipline. Rather than treating keyword research, competitive analysis, backlink auditing, and content marketing as isolated silos, Semrush provides a unified ecosystem where all these elements work together. This integration is not only convenient but essential in a landscape where Google’s algorithms reward coherent, high-quality, user-focused strategies.
At the heart of most SEO campaigns lies keyword research, which is a step that defines the roadmap for all other initiatives. Semrush team has long been known for its Keyword Magic Tool, which is considered one of the most robust on the market. It allows users to start with a single seed term and quickly branch into thousands of related keywords, all accompanied by vital data like search volume, keyword difficulty, competitive density for PPC, and SERP features present on those results.
For experienced SEO professionals, the real value lies in the depth and flexibility of this keyword research. Not only can you find high-volume head terms, but you can also identify the long-tail variations that offer less competition but highly qualified traffic. This is especially important for smaller businesses or niche websites that can’t realistically compete with industry giants for broad terms. Instead, they can carve out a sustainable presence by targeting precise, intent-rich queries that their competitors may overlook.
The Semrush team also excels in competitive intelligence. In modern SEO strategy, knowing your own site is only half the battle. Understanding what your competitors are doing is equally crucial. The platform allows users to analyze any domain in remarkable detail. You can uncover the keywords that drive the most traffic to a competitor, see which pages are performing best, and even review their backlink profile to identify potential opportunities for your own link-building efforts.
This competitive data is not static. The Semrush team continuously updates its indexes, so you’re always working with relatively current information. That’s vital in fields where trends shift rapidly or where new competitors might emerge seemingly overnight. With Semrush, marketers can spot these movements early and adapt strategies accordingly.
Beyond organic search, the Semrush team also stands out for its PPC research capabilities. For businesses running Google Ads campaigns, understanding the competitive landscape is essential to avoid wasting budget on overpriced or underperforming keywords. The platform provides data on competitors’ ad copy, targeted keywords, estimated budgets, and average positions. This level of transparency empowers marketers to refine their bids, improve ad quality scores, and identify gaps in competitors’ strategies that they can exploit.
However, search engine optimization is not just about keywords and competition, but it’s also about the content itself. Semrush has put considerable resources into its suite of content marketing tools. The SEO Content Template helps writers optimize their drafts by suggesting semantically related terms, recommended text length, readability targets, and even backlink prospects. The SEO Writing Assistant plugin integrates these recommendations directly into WordPress or Google Docs, streamlining the optimization process.
For larger organizations or agencies managing multiple campaigns, the Semrush team’s Content Audit tool is invaluable. It allows marketers to inventory all content on a site, identify underperforming pages, and prioritize updates that could drive improved rankings and traffic. This level of oversight is difficult to achieve manually, especially on large sites with hundreds or thousands of URLs.
Technical SEO is another critical aspect of ranking well in search engines, and the Semrush team addresses this with its Site Audit feature. This tool crawls your entire website to identify issues that could harm rankings, such as broken links, duplicate content, missing metadata, slow page speeds, or non-secure pages. The resulting reports don’t just list problems, but they also provide actionable recommendations for resolving them.
For businesses operating internationally, the Semrush team’s support for multilingual and multi-regional SEO is another major advantage. Users can research keywords in dozens of languages, analyze regional SERPs, and adapt their strategies to different markets. This is increasingly important as e-commerce and online services break down geographic barriers, requiring a localized approach to remain competitive in diverse markets.
Backlink analysis remains a pillar of off-page SEO, and here too, Semrush provides detailed insights. Its Backlink Analytics and Audit tools enable users to explore the full scope of a site’s link profile. You can see new and lost backlinks over time, anchor text distribution, referring domains’ authority scores, and even identify potentially toxic links that might harm rankings. For link-building campaigns, Semrush’s Link Building Tool offers a workflow to discover prospects, track outreach, and monitor acquisition.
Rank tracking is a feature that many SEO professionals depend on daily. The Semrush team’s Position Tracking tool allows users to monitor their rankings for selected keywords across desktop and mobile devices, for specific locations and even for different languages. This is especially useful for businesses with physical locations, such as local restaurants or service providers, who need to ensure visibility in local SERPs.
An added benefit of Semrush’s rank tracking is its competitive comparison functionality. You can monitor up to ten competitors for the same set of keywords, visualizing how rankings change over time. This is particularly powerful for agencies reporting to clients, as it demonstrates progress in context, not only your own improvement but also gains relative to competitors.
The Semrush team has also expanded with The Social Media Toolkit, which allows marketers to schedule posts, track engagement, and analyze performance across major networks like Facebook, Twitter, Instagram, and LinkedIn. This integration reflects the reality that SEO doesn’t exist in isolation, but it’s part of a broader digital marketing strategy where social signals, brand visibility, and audience engagement all play a role.
Another strength of Semrush lies in its reporting capabilities. For consultants and agencies, clear, professional reports are essential for communicating value to clients. Semrush allows users to create fully customizable reports that can include data from any part of the platform. You can automate these reports to be sent on a regular schedule, saving time while maintaining transparency.
For larger organizations, the Semrush team also deploys collaboration with features like project management dashboards, user permissions, and shared campaigns. This makes it easier for collaborators to spread across different departments or even countries to coordinate their SEO efforts.
The pricing structure of Semrush reflects its target market. While it’s not the cheapest tool available, the depth of its offer justifies the cost for professionals who need reliable, actionable data. The Pro plan is suitable for freelancers or small businesses with limited projects, while the Guru and Business plans cater to agencies and enterprises that require historical data, advanced reporting, and broader keyword tracking limits.
The Semrush team continues to innovate, too. In recent years it has introduced features like one which estimates the total traffic, including direct, referral, and paid sources, for any website. This kind of data is incredibly valuable for competitive benchmarking, partnership evaluation, or market research.
Likewise, its Market Explorer and EyeOn tools allow marketers to analyze entire industries or monitor competitor activity in real time. These features position Semrush not just as an SEO tool but as a full-scale market intelligence platform.
Ultimately, the real advantage of the Semrush team is that it centralizes so many essential marketing functions in one place. Rather than juggling multiple subscriptions or fragmented workflows, users can conduct keyword research, analyze competitors, plan content, track rankings, audit technical SEO, manage PPC campaigns, build backlinks, monitor social media, and create client reports, all within a single interface.
This efficiency is more than mere convenience. In an industry where timing and accuracy can be the difference between success and failure, having all your data in one platform reduces the risk of oversight, improves coordination between teams, and supports more strategic decision-making.
It’s no surprise, then, that the Semrush team has become the go-to platform for tens of thousands of marketers around the world. Whether you’re an independent consultant, an in-house marketing lead, or part of a large agency, Semrush provides the tools and insights necessary to compete in the increasingly competitive digital landscape.
Semrush is more than just an SEO tool, but a comprehensive marketing platform designed to help businesses of all sizes plan, execute, and measure effective digital strategies. Its continuous updates, broad feature set, and intuitive interface make it one of the most respected and widely used solutions in the industry today.
